An odd new packaging for alcohol. A designer known as Jorn from Dusseldorf, Germany, poured liquor into containers resembling everyday milk cartons.
It’s sort of an experiment to find out if peoples’ purchases of alcohol are affected by packaging and what they see when they’re drunkenly stumbling through the grocery aisles.
The project is called “Ecohols”. So far they’ve placed Jack Daniels, Absolut Vodka, and Jagermeister in the new cartons.
A new look for alcohol that appeals to all ages? Wait, maybe this wasn’t such a good idea.